Bet365 stadium

Business Curriculum Partnership with Stoke City FC

The JCB Academy has partnered with Stoke City FC to develop a real-life, real-time business challenge.
Year 10 learners at have been set the challenge through Stoke City FC as part of their Business studies here at the academy. Learners will be in groups of four and are tasked with selling tickets for one of the biggest games of the season against Sheffield United. SCFC has allocated 100s of tickets at £5 each (U18s) and £20 (adults) for the home fixture for our learners to sell to family, friends, and colleagues. The team with the most sales will win a hospitality package during the game against Sheffield Utd on Saturday, 8 October. All learners taking part will also get a complimentary ticket to the game.

The learners will have to:

  • Allocate roles in their groups to a Team Leader, Sales Director, Finance Director, and a Marketing Director.
  • Create a marketing campaign
  • Create a sales pitch
  • Sell as many tickets as possible.
  • Generate weekly reports that will be sent to Stoke City.