The JCB Academy is proud to continue its partnership with Stoke City FC, offering our Year 10 learners an exciting real-world business challenge as part of their Business studies curriculum.
This year, learners have been set the task of designing an innovative product that could be sold in the official Stoke City FC Shop. Working in teams, they must apply their creativity, business knowledge, and entrepreneurial skills to develop a product that aligns with the club’s brand, appeals to fans, and is commercially viable.
Throughout the challenge, learners will:
- Conduct market research to identify potential product ideas.
- Develop a product concept that reflects the identity and values of Stoke City FC.
- Create a business proposal outlining the product’s features, pricing strategy, and target audience.
- Design promotional materials and a marketing strategy to maximise sales.
- Present their final ideas to a panel of judges, including representatives from Stoke City FC.
This challenge provides learners with a fantastic opportunity to gain hands-on experience in product development, marketing, and business strategy. It also fosters teamwork, problem-solving, and communication skills—key attributes for future careers in business and beyond.
We look forward to seeing the innovative ideas our learners bring to the table and how they rise to the challenge of creating a product worthy of the Stoke City FC Shop!
Stay tuned for updates as the competition unfolds.
