Business Studies (Enterprise & Marketing)

Our Intent

Business is at the heart of The JCB Academy. We aim to develop future leaders in engineering, enterprise, and business by offering the Cambridge OCR Level 1/2 Cambridge National in Enterprise and Marketing (J837). This course equips learners with practical business knowledge, key concepts, and real-world experience, preparing them for further study, apprenticeships, or employment in the business sector.

What Learners Will Study

Learners explore core business and marketing principles through a combination of external assessment and coursework:

• R067 – Enterprise and Marketing Concepts (external exam):
  Topics include the characteristics of successful entrepreneurs, risk and reward, market research, financial viability, marketing mix, and start-up considerations. 

• R068 – Design a Business Proposal (NEA, OCR-moderated):
  Learners identify a customer profile, conduct market research, create a product proposal, calculate financial viability, and evaluate business success. 

• R069 – Market and Pitch a Business Proposal (NEA, OCR-moderated):
  Focuses on brand development, promotional campaigns, pitching to an audience, and self-assessment of the proposal. 

This programme builds practical skills in verbal communication, presentation, research, problem-solving, digital planning, and creative thinking which are valuable in real workplace settings. 

Examinations & NEA

Exam Board: Cambridge OCR (formerly OCR); Specification: J837 – Cambridge National in Enterprise and Marketing Level 1/Level 2.

• R067: 1h 15min external exam worth 70 marks, assessing enterprise and marketing concepts (40% of final grade). 

• R068 & R069: Centre-assessed, moderated coursework tasks, each worth 60 marks and accounting for 30% each of the total qualification. 

Enrichment & Industry Links

The course is enhanced by real-world connections and employer-led projects, including:

• Collaborations with Bentley, JCB, and Stoke City Football Club
• Practical challenges inspired by industry standards
• Guest speakers and field visits to local enterprises
  These opportunities help learners apply classroom learning to real business contexts, setting this course apart.

Homework

• Regular revision and coursework development tasks, such as presentation preparation and research
• Structured work using online platforms (e.g., practice materials from OCR, BBCBitesize)
• Coursework tasks aligned with NEA deadlines for R068 and R069

Assessment

• Ongoing Progress Checks and quizzes to monitor understanding
• Longer, cumulative in-class assessments reflecting exam and NEA standards
• Formal feedback cycles integrated through the coursework units, including self-reflection and external moderation